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About Us

"When You're Working With Friends, You Find Inspiration in Every Turn"

What started as a weekly accountability session over coffee has turned into an exciting business...and there's nothing more empowering than working with women who are trying to start something new or expand a business idea!

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The She-EO team brings a unique set of experiences, from small business growth to social media and influencer marketing to brand positioning and story telling.

Our Clients

Toni Farmer, one of She-EO's founders

Meet The Team

Dee Bertino - One of She-EO's founders

Dee Bertino

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Dee Bertino is the CEO of Fantasy Gifts, a chain of boutique stores dedicated to sexual health and wellness. Dee has a degree in law from the University of Illinois at Chicago and has been the CEO of Fantasy Gifts since 1999.

Toni Farmer - one of She-EO's founders
Toni Farmer
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Toni Farmer is the woman behind Toni Farmer's Garden, an influencer who teaches the community how to grow food in backyards, schools and community gardens! Toni has a Masters of Environmental Science from the University of Pennsylvania and is a certified master gardener.

Kate Wilson - one of She-EO's founders
Kate Wilson
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Kate has over 30 years of marketing and strategy experience, working across 3 continents and multiple brands. From Cola-Cola to First Aid Shot Therapy and 5-hour ENERGY, she's worked on everything from global brands to un funded start ups.

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