Finding Your Light! Mastering Social Media Photos & Video

In our recent SheEO Marketing session, photography expert Klein Aleardi, Content Marketing Specialist, delivered an illuminating presentation on mastering social media visual content.

Her "Five Ways to Find Your Light" framework provided invaluable insights for entrepreneurs looking to elevate their social media presence.

Let's shine a light on Klein's top tips:

1. Behind-the-Scenes Brilliance

   • Position your light source behind you, not your subject. This technique creates depth and prevents harsh shadows that can detract from your subject's natural beauty.

2. Even Steven

   • Consistency is key when it comes to lighting. Even lighting ensures your content looks professional and polished, eliminating distracting shadows or bright spots that can make your content look amateur.

3. Natural is Natural

   • Embrace natural light whenever possible. It's free, flattering, and creates an authentic feel that resonates with audiences. Morning and late afternoon light often provide the most flattering results.

4. Single Source Success

   • Keep it simple with one primary light source. Multiple light sources can create conflicting shadows and complicate your setup unnecessarily.

5. Ring Light Right

   • When natural light isn't an option, invest in quality equipment. Our very own Toni Farmer swears by the Lume Light for consistently professional results. It's an investment that pays dividends in content quality.