How to Create an SEO Copybank

SheEO Marketing was thrilled to welcome Rikki Lee of Rikki Lee Media for another workshop on using SEO effectively in our business.  

A well-organized SEO copybank is like a secret weapon in your content arsenal. As Rikki Lee from Rikki Lee Media discussed in our last SheEO Marketing Workshop, a good SEO copybank will not only help your content rank higher, it will also help you identify what keywords your competitors are using to improve their rankings.

So what is an SEO Copybank?

Essentially it's just a list of pre-approved, optimized words that you can quickly access and repurpose on your various platforms, whether it's blogs, meta descriptions, or marketing materials. One of the easiest and most powerful ways is to utilize artificial intelligence to discover and suggest keywords. Rikki suggested programs such as keywordseverywhere.com or ubersuggets.com. 

1. First, start by asking a program such as ChatGPT to help you find your keywords.  Some prompts you can use are:

   • Help me find a list of the top ranked 20 keywords that are related to: ______________________

2. Analyze (a comparable larger website related to your business) for their top ranked keywords in Google

   • Give me the top secondary keywords that are related to: ________________________________

   • Give me a top ten list of longtail keywords related to: __________________________________

   
   

As Rikki kept reminding us:

By using multiple AI tools to cross-reference your findings, you can combing these insights with your own to save time improve content quality, and boost your SEO results. 

Remember your copybank is a living document that should grow and evolve with your business and SEO best practices. Keep it current, make it accessible, and use it consistently for the best results.